Posted by: Indonesian Children | August 8, 2009

World Breastfeeding Week 2009 • 1-7 August 2009 on Face book

World Breastfeeding Week 2009 • 1-7 August 2009

WBW around the World

Mother’s International Lactation Campaign (M.I.L.C.) Virtual Nurse-in

For the normalisation, protection and promotion of breastfeeding
Host: Hey Facebook, breastfeeding is not obscene!
(Official petition to Facebook)
Type: Causes – Protest
Network: Global
Start Time: Saturday, August 1, 2009 at 12:00am
End Time: Friday, August 7, 2009 at 6:00pm
Location: Your Facebook Profile

The Mother’s International Lactation Campaign (M.I.L.C.) is a non-profit organisation dedicated to the normalisation, protection and promotion of breastfeeding.

In 2008 and 2009 via the Facebook group “Hey Facebook, Breastfeeding is not Obscene!(official Petition to Facebook)” The organisation hosted two nurse-in events on the popular social networking site. Facebook continues to remove depictions of breastfeeding from their site, demeaning women and encouraging the misconception that breastfeeding is in any way a lewd, sexually explicit or offensive act and is inappropriate content for their site. Facebook has issued several public statements in response to the petition group, claiming to support breastfeeding but removing some images out of “concern for the safety of the many young users of the site.”

The virtual nurse-ins received extensive media coverage all around the world and membership in the petition group has surpased 240 000. On one designated day, participants simply posted as their profile picture the image of a nursing mother and changed their status line to: Hey Facebook, breastfeeding is not obscene. Individuals used a very diverse and representative range of images for the event including personal photographs, historic works of art and international symbols.

Please join us once again in a peaceful demonstration to Facebook to let them know that breastfeeding is not obscene, and women should have the right to share images of it on Facebook. Participants need not be nursing mothers nor even female for that matter, the event does not require you to go anywhere, write anyone or donate a single cent. It all happens on Facebook. Let’s tell them that the support and promotion of breastfeeding on global social networking sites is an important step in the cultural normalisation and protection of breastfeeding. Babies have a right to be breastfed, and women should be supported and encouraged to nurse their babies. When society sends the message that breastfeeding is private, awkward, offensive or socially inappropriate, breastfeeding initiation and duration rates are affected. Negatively.

For all or any part of the week of August 1-7, please show your support by changing your Facebook profile picture to one depicting a mother nursing her young. A photograph, a drawing, sculpture, symbol or even a photo of your cat or dog nursing a litter. Really, it is so very simple to participate. Click to attend the event, borrow a picture or post your own and change your status line to Hey Facebook, breastfeeding is not obscene!

That’s all there is to it. Show your support. Invite all your contacts to do the same. Thank you:

Supported  by


Breast is the Best ! What could be more natural?

Yudhasmara Foundation

Office ; JL Taman Bendungan Asahan 5 Jakarta Indonesia 10210

phone : 62(021) 70081995 – 5703646


editor in Chief :


email :




Information on this web site is provided for informational purposes only and is not a substitute for professional medical advice. You should not use the information on this web site for diagnosing or treating a medical or health condition. You should carefully read all product packaging. If you have or suspect you have a medical problem, promptly contact your professional healthcare provider.

Copyright © 2009, Indonesia Breastfeeding Networking  Information Education Network. All rights reserved.

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